Keyword optimization comprises proper keyword choice and placement based on complete keyword research. You might have the best Website and effective programming to support your Website but all these will be of no use if you do not obtain visibility in the search engines. You will not get your most desired Return of Investment if your website does not make it to the search engines. It can be more frustrating if you cannot get the expected traffic to your website even after spending money on optimizing your website for search engines by the so called top-SEO-experts. You may be provided a report on the top search results for which your websites become visible on top in the most popular search engines such as Google or Yahoo.
However, what is important here is getting listed for the right keywords. Only when you get listed for the keywords that match your business profile you will be able to see the necessary conversions otherwise you will only be attracting stray traffic that is really disinterested in your services.
This can depresses numerous Website owners because they fail to see some gainful returns on the investment. What is missing here is an in-depth research on the effective keywords as well as keyword phrases that will brings target visitors to your Website. What these Website owners need is a comprehensive keyword research service that will understands their business model worthily.